Meet Louise Lyons, International Head of Online Retail Partnerships at Cartier, who, after visiting the Crown Jewels at the Tower of London, knew that she wanted to change her career path and embark on a new journey in the jewellery industry. She didn’t just want to work for any jewellery company, but specifically for Cartier.
My career journey
We were able to explore all kinds of pilot opportunities. We tested and learned so many things on our own website and from our partners. Our team built close and lasting relationships with our external partners, which made everyone commercially successful.
During my time at Cartier UK, I was promoted from E-commerce Manager to Head of E-commerce. I was part of the UK Executive Committee and worked on the 3-year strategy plan, which was an enriching experience. The UK was the biggest market for online partnerships. When the role moved from being under the E-commerce team to the Commercial team, an opportunity opened up for an International Online Partnerships Manager. I have never thought about living abroad nor specifically in Switzerland, but the job just looked like such an unmissable opportunity. It was geographically diverse, so there was so much for me to learn about the countries specified – different ways to fulfil the needs of our clients. There is such a huge variety.
“Cartier has taught me to evaluate every opportunity and pursue only the ones that add value to the brand. I believe that this is a helpful lesson for everyone.”
My biggest learning
Cartier has such a strong culture and brand presence, which makes them truly unique. During my journey, I have learned many things. However, I think the most valuable lesson has been around this idea of strengthening the brand. We are tempted to run after every opportunity, but Cartier has taught me to evaluate every opportunity and pursue only the ones that add value to the brand. I believe that this is a helpful lesson for everyone.
Some final words
I love Switzerland and was familiar with the country before moving here, as I frequently visited as a child. The Group dynamic in Switzerland is extremely welcoming and accommodating, with a diverse group of people, which creates an amazing support network for all new joiners. I was worried that moving here and not speaking any French would be a challenge, but I have not felt alone at all. I am constantly in contact with colleagues and also people from Richemont, who I don’t work with directly. The people from the Group are really the Crown Jewels of Richemont.