The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

1860 in Florence, Italy

Emmanuel Perrin

177

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.

Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.

Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

Exclusive Swiss manufactured watches with unmistakable Italian design

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

Watches and Wonders Geneva 2026 The enduring Heritage that fuels Performance

Panerai returns to the origins that shaped its tool watches: professional instruments developed for the Italian Navy and proven in real operational conditions. This year’s new Luminor creations revisit the functional design born in 1960s - case architecture, legibility-first dials, and vintage details - elevated through today’s advanced technical expertise for reliability, endurance, and performance on the wrist.

Journey into your next adventure.