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Innovative instruments empowering modern heroes

  • Experience the ultimate in performance with Panerai's Submersible GMT Luna Rossa Titanio PAM01507 and Submersible Luna Rossa PAM01579. Each boasting its own style, these timepieces are united by a pursuit of excellence and innovation: The Submersible GMT Luna Rossa Titanio reveals a 42mm Grade 5 titanium case with a striking blue ceramic bezel. While the Submersible Luna Rossa features a 42mm steel case and the matte black ceramic bezel. Engineered for durability and precision, these timepieces are the ultimate companions for the Prada Pirelli Luna Rossa sailing team as they navigate the challenges of the sea. #Panerai #PaneraiLunaRossa #PAM1507 #PAM1579
  • Discover the Submersible QuarantaQuattro Ti-Ceramitech™ Luna Rossa timepieces, PAM1466 and PAM01543. Crafted from our all-new Ti-Ceramitech™ material, an innovation that is lighter than steel yet tougher than ceramic, these timepieces redefined durability and style. Inspired by the thrilling world of high-performance competition, with water-resistant up to 500 meters, these watches represent Panerai's commitment to excellence and its partnership with the Prada Pirelli Luna Rossa sailing team. #Panerai #PaneraiLunaRossa #PAM1466 #PAM1543
  • Engineered for resilience, the Luminor Marina PAM01312 boasts a robust 44mm brushed steel case, accented by a polished steel bezel that artfully plays with finishing. At the core of its design, the patented Safety Lock crown protection system stands out—a hallmark of Panerai’s commitment to durability and performance. This distinctive device ensures the watch remains water-resistant up to 300 meters while safeguarding the crown from unintentional adjustments, making it an ideal combination of function and style. #Panerai #Luminor #PaneraiLuminor

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Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.

The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

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About Panerai

Panerai stands for an exclusive sports watch brand made of unmistakable Italian design as well as mechanical innovations closely associated to the Sea world.

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Watches and Wonders Geneva 2024

Embark on a journey of discovery

Underneath a prototype racing boat transported all the way from Cagliari to Geneva, discover Panerai’s latest collection at Watches and Wonders 2024, set against a high-tech backdrop of stress-test machineries reminiscent of the Maison’s Manufacture. 

Step into a nautical odyssey designed to mirror the industrial toughness of Luna Rossa's hangar, punctuated with Panerai's sophistication. 

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FOUNDED
1860 in Florence, Italy

CEO
Jean-Marc Pontroué

STORE NETWORK
180

PRODUCT LINES
Watches and accessories

SAVOIR FAIRE
Creation of technological innovations and remarkable instruments that explore spectacular and exclusive materials as well as innovative and disruptive calibres.

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