founded
1860 in Florence, Italy
CEO
Emmanuel Perrin
store network
167
product lines
Exclusive Swiss manufactured watches with unmistakable Italian functional design and military heritage
savoir-faire
Mechanical content and highly performing innovations closely associated to the World of the Sea
About Panerai
Watches and Wonders Geneva 2026 The enduring Heritage that fuels Performance
At Watches and Wonders 2026, Panerai returned to its natural territory: the underwater world. Consistent with its origins, the Maison continues creating watches around one rule - performance must be proven. This year’s booth turned that philosophy into a walk-through story, from water resistance to material research and extended power reserve. Three pillars, one idea: functionality shaped by real conditions.
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