The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

Panerai Manufacture


1860 in Florence, Italy


Jean-Marc Pontroué

store network

Panerai Luminor Marina blue watch

Luminor, the essence of Panerai

The Luminor case represents the essence of Panerai and a symbol of Italian design. Luminor is the collection characterised by the emblematic safety lock system.

Core business of the Brand with a wide assortment developed by functions and materials.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design


Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

Watches and Wonders Geneva 2024

Embark on a journey of discovery

Underneath a prototype racing boat transported all the way from Cagliari to Geneva, discover Panerai’s latest collection at Watches and Wonders 2024, set against a high-tech backdrop of stress-test machineries reminiscent of the Maison’s Manufacture. 

Step into a nautical odyssey designed to mirror the industrial toughness of Luna Rossa's hangar, punctuated with Panerai's sophistication. 

Panerai on social media

content powered by Instagram
  • Live the elegance of the Panerai Luminor Collection: Luminor Due PAM01123, Luminor Chrono PAM1548, and Luminor Marina PAM01562. 

Each masterpiece features a metal bracelet, where every link echoes the singnature curved profile of the crown protection device. 

This detail is accentuated by a mix of polished and brushed finishes, adding depth and sophistication to the bracelet’s design. 

#Panerai #PaneraiLuminor #PAM1123 #PAM1548 #PAM1562
  • Where precision meets style with the Luminor Chrono collection, featuring the Luminor Chrono PAM01109 in a 44mm satin-finished stainless steel case and the stunning Luminor Chrono Goldtech™ Blu Notte PAM1111 in a radiant 44mm Goldtech™ case. 

These timepieces are crafted from the finest materials, offering resilience and a luxurious finish.

#Panerai #PaneraiChrono #PaneraiLuminor #PAM1109 #PAM1111
  • Experience innovation at its finest with the Luminor Chrono Carbotech™ PAM1219. Set in a revolutionary 44mm Carbotech™ case, this watch stands out with its lightweight yet durable structure, offering unparalleled comfort and endurance. 

At the heart of the Luminor Chrono Carbotech PAM01219 is the Chrono Automatic P.9200 calibre.

#Panerai #PaneraiChrono #PaneraiLuminor #PAM1219