Innovation from the Depths

Since 1860, Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school.

For many decades, Panerai supplied the Italian Navy with precision instruments to meet the most rigorous military standards. From these strict requirements then emerged legendary dive watches, distinguished by a functional design: every aesthetic element and function was meticulously developed to address specific needs of the Navy, ensuring they were resistant and reliable in extreme conditions.

After many decades alongside the Marina Militare, in 1993 Panerai opened its doors to the civilian market. Today, the very essence of the Maison remains the creation of remarkable tool watches at Panerai Manufacture in Neuchâtel, Switzerland.

 

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

167

Luminor, your Watch for any Adventure

One of the Maison’s three collections beside Radiomir and Submersible, Luminor is Panerai’s Icon, a symbol of Italian design and Swiss watchmaking. Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.

Featuring intense luminosity, robust case design, crown protecting bridge and water resistance, Luminor is a tool watch for modern heroes.

Built around the historic ref. 6152/1 case, this year’s Luminor selection revisits the collection through the lens of functional heritage. Emblematic proportions, legibility-first dials, vintage cues and contemporary execution come together in a family of tool watches shaped by Panerai’s military past and developed for present-day performance.

 

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian functional design and military heritage

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

Watches and Wonders Geneva 2026 The enduring Heritage that fuels Performance

At Watches and Wonders 2026, Panerai returned to its natural territory: the underwater world. Consistent with its origins, the Maison continues creating watches around one rule - performance must be proven. This year’s booth turned that philosophy into a walk-through story, from water resistance to material research and extended power reserve. Three pillars, one idea: functionality shaped by real conditions.

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  • Shaped by the demands of the underwater world, where technical research, high-performance materials, and functional design meet in watches conceived for action at extreme depths. 

The Submersible PAM01595 carries this spirit in a 44mm steel case with a matte white dial and orange rubber strap, designed for durability and comfort in demanding conditions.

#Panerai #Submersible
  • In the year of its 90th anniversary, Eilean is back to the classic regatta circuit. 

First stop: Les Voiles d’Antibes. 

Five days on the Riviera, racing by wind and instinct, where every manoeuvre brings history to the sea.

The Radiomir PAM01572 is the perfect choice to enjoy the regattas.

Discover Panerai's legendary ketch's next stops.

📸 @gilles_martin_raget / @lesvoilesdantibes 

#Panerai #Eilean
  • A commitment to performance, where every detail serves a purpose.

The Luminor Marina PAM03312 is the tool watch for Arthur Guérin-Boëri @arthurguerinboeri, an instrument of precision, a companion for adventure, and a bold statement of enduring design.

#Panerai #Luminor #PAM3312