The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

Panerai Manufacture

founded

1860 in Florence, Italy

CEO

Jean-Marc Pontroué

store network

186
Panerai Luminor Marina blue watch

Luminor, the essence of Panerai

The Luminor case represents the essence of Panerai and a symbol of Italian design. Luminor is the collection characterised by the emblematic safety lock system.

Core business of the Brand with a wide assortment developed by functions and materials.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

Homo Faber 2024: The Journey of Life


Panerai illuminates Homo Faber

Renowned for its innovative approach in watchmaking, Panerai presents a conceptual light installation, designed by artistic duo thebackstudio. The design echoes the mechanics of Panerai’s watchmaking heritage and highlights the Maison’s history in the invention of reliable instruments of luminescence.

Read press release

Conceptual light installation

Watches and Wonders Geneva 2024


Embark on a journey of discovery

Underneath a prototype racing boat transported all the way from Cagliari to Geneva, discover Panerai’s latest collection at Watches and Wonders 2024, set against a high-tech backdrop of stress-test machineries reminiscent of the Maison’s Manufacture. 

Step into a nautical odyssey designed to mirror the industrial toughness of Luna Rossa's hangar, punctuated with Panerai's sophistication. 


Panerai on social media

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  • Since the first patent application in 1955, the crown protecting device revolutionized water resistance. 

A lever mechanism presses the crown tightly against the case, ensuring performance to Panerai watches during underwater missions.

🔗 Link in bio.

#PANERAIBeyondTheWatch
  • Unmatched clarity at a glance. 

Panerai’s sandwich dial, small seconds, bold numerals, and luminous markers ensure precision and readability in every moment. 

🔗 Link in bio.

#PANERAIBeyondTheWatch
  • Uncover Sicily’s hidden gems this May with the Radiomir 8 Giorni Eilean Experience Edition PAM01643. 

Helicopter rides, vineyard tours, and a cruise aboard Eilean await the select few who claim this exclusive timepiece. 

Limited to just 30 pieces.

🔗 Link in Bio.

#Panerai #PaneraiExperience #Radiomir #PAM1643​

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