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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

Panerai Manufacture

founded

1860 in Florence, Italy

CEO

Jean-Marc Pontroué

store network

185
Panerai Luminor Marina blue watch

Luminor, the essence of Panerai

The Luminor case represents the essence of Panerai and a symbol of Italian design. Luminor is the collection characterised by the emblematic safety lock system.

Core business of the Brand with a wide assortment developed by functions and materials.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Homo Faber 2024: The Journey of Life

Panerai illuminates Homo Faber

Renowned for its innovative approach in watchmaking, Panerai presents a conceptual light installation, designed by artistic duo thebackstudio. The design echoes the mechanics of Panerai’s watchmaking heritage and highlights the Maison’s history in the invention of reliable instruments of luminescence.

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Watches and Wonders Geneva 2024

Embark on a journey of discovery

Underneath a prototype racing boat transported all the way from Cagliari to Geneva, discover Panerai’s latest collection at Watches and Wonders 2024, set against a high-tech backdrop of stress-test machineries reminiscent of the Maison’s Manufacture. 

Step into a nautical odyssey designed to mirror the industrial toughness of Luna Rossa's hangar, punctuated with Panerai's sophistication. 

Panerai on social media

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  • A new milestone for Panerai and the Paneristi community. The Luminor Venticinque PAM02025 was officially unveiled at this year’s P-Day in Kuala Lumpur, celebrating 25 years of shared passion and dedication (2000-2025). This timepiece embodies the spirit of collaboration between Panerai and its spontaneous dedicated community. Designed with direct input from Paneristi & inspired by the PAM00127, it features a Brunito steel case, a blue gradient dial, the domed sapphire crystal & a personalized see-trough case-back. Powered by the P.6000 calibre, it offers a 3-day power reserve and manual-winding movement. Ready for pre-orders, it's set for release in September 2025. Link in Bio. #Panerai #risti #paneristi4ever #Pamily #WatchFam #PAM2025
  • Panerai means friendship, brotherhood, special relationships, a family called #PANERISTI. For 24 years, the Paneristi community has been at the heart of Panerai’s legacy. This passionate, self-initiated group of over 30,000 enthusiasts from across the globe has created a bond like no other through their love for the brand. P-Day is not just a gathering but a celebration of shared experiences, stories, and love for Panerai watches, as the awarding ceremony of the Paner-Eye trophy winner, assigned to Alex @iphonewatchphotography for #PDay2024 in Kuala Lumpur. See you next year in New York. #Panerai #risti #paneristi4ever #Pamily #WatchFam
  • A spectacular evening celebrating 24 years of the Paneristi community in Kuala Lumpur, Malaysia. A big thank you to everyone who made this celebration unforgettable. With more than 30 hubs globally, each member contributes with their experiences and stories to perpetuate the brand myth. P-Day has since taken place all over the world, including Cologne, Frankfurt, New York, Singapore, Hong Kong, and more recently in Athens and Paris. We’re already looking ahead to the next chapter - New York City. Get ready for more exciting moments as we continue to celebrate this incredible journey with all of you. #Panerai #PDay2024 #risti #paneristi #paneristi4ever #Pamily #WatchFam

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