A Parisian Fashion Maison with a Couture soul, Alaïa celebrates the power of femininity and the timelessness of beauty since its creation in 1964 by namesake founder Azzedine Alaïa.

Today, Creative Director Pieter Mulier, perpetuates his quest for perfection and modernity, sharing the same passion for arts and uncompromising technique.

More than clothes, Alaïa creations are an intimate legacy one can share through generations. A timeless bond echoed in the Maison’s unique history.

Alaïa’s quest for beauty is made possible by the unique savoir-faire of the ateliers. The Maison’s exclusive knitting technique allows to underline the body, as a second skin. Leather is a core material for ready to wear creations and iconic accessories.

Denim is transformed into a noble art and poplin draws refined forms. Alaïa’s tailoring highlights the silhouette’s purity. Embellishments, such as the iconic vienne pattern, studs and eyelets, are also part of Alaïa’s signature.