A couture soul

A Parisian Fashion Maison with a Couture soul, Alaïa celebrates the power of femininity and the timelessness of beauty since its creation in 1964 by namesake founder Azzedine Alaïa.

Today, Creative Director Pieter Mulier, perpetuates his quest for perfection and modernity, sharing the same passion for arts and uncompromising technique.

More than clothes, Alaïa creations are an intimate legacy one can share through generations. A timeless bond echoed in the Maison’s unique history.

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founded

1964 in Paris, France by Azzedine Alaïa 

CEO

Myriam Serrano

store network

17
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Beauty beyond fashion

Alaïa’s quest for beauty is made possible by the unique savoir-faire of the ateliers. The Maison’s exclusive knitting technique allows to underline the body, as a second skin. Leather is a core material for ready to wear creations and iconic accessories.

Denim is transformed into a noble art and poplin draws refined forms. Alaïa’s tailoring highlights the silhouette’s purity. Embellishments, such as the iconic vienne pattern, studs and eyelets, are also part of Alaïa’s signature.

iconic pieces

Ready-to-wear, bags, shoes, accessories

savoir-faire

An uncompromising Couture know-how, mastering cut and innovative materials. Sincere and enduring creations closer to art than fashion

About Alaïa

Job opportunities

No two careers are the same

Learn more about jobs at Alaïa and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.


Alaïa on social media

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  • ALAÏA SF24 SELFIES 
AN INTIMATE VIEW FROM NATASHA, VIKA, AND IRAN

In a spontaneous gesture of instant beauty, the Alaïa girls unveil the new Summer Fall 2024 collection.
The Alaïa wool, conceived with the House’s historical suppliers from a single yarn of merino, creates asymmetrical shapes and imitate fur, highlighting Alaïa’s pursuit innovation and sophistication in every details. 

The Summer Fall 2024 collection is now available on maison-alaia.com and in store.

@natashapoly
@victoriia_evseeva
@gustaverudman
@shaynelaverdiere
@pieter_mulier 

#Alaia
#AlaiaSF24
  • ALAÏA SF24 SELFIES 
AN INTIMATE VIEW FROM MARIACARLA, APOLLINE, AND AMELIA

The girls recreate Alaïa’s iconic selfies and capture the essence of the new Summer Fall 2024 collection through a mirrored wall, echoing the reflective floor of the runway. 
Playing with volumes and draped shapes, wool transforms into knitwear, leather and denim, revealing the endless possibilities of this fabric.

IN STORE FROM JULY 10TH 

@mariacarlaboscono
@ap.olline
@ameliagray
@gustaverudman
@shaynelaverdiere
@pieter_mulier
  • ALAÏA SF24 SELFIES 
AN INTIMATE VIEW FROM LULU, LOLI, AND FELICE 

The girls recreate Alaïa’s iconic selfies and capture the essence of the new Summer Fall 2024 collection through a mirrored wall, echoing the reflective floor of the runway. 
These intimate views reveal the unlimited possibilities of wool, based on one single merino yarn, reinvented over and over by Alaïa and its historical suppliers. 

IN STORE FROM JULY 10TH

@lolibahiaa
@lulutenney
@felicenova
@gustaverudman
@shaynelaverdiere
@pieter_mulier

#Alaia
#AlaiaSF24

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