Building strategic partnerships is part of Richemont’s ambition to craft the future in inclusive, responsible and sustainable ways. By partnering with global and local organisations sharing the same values, Richemont is committed to accelerating innovation and agile growth across the globe.



Founded in 2017, Arianee is an independent, non-profit consortium whose mission is to build a global standard for the digital certification of valuable objects. The Arianee platform aims to revolutionize the process of authenticating branded products through a universal open-source protocol using blockchain technology. It will benefit the brands, owners, and third-party retailers involved with asset ownership, sale, and transfer, which will be facilitated via a multi-layered transparent and decentralized platform that includes an encrypted digital vault, unique smart-assets, a data hub, and a community business partner toolkit. Arianee is composed of a diverse group of entrepreneurs, investors, and software engineers who all share the same goal of pioneering the route to a counterfeit-free world. Vacheron Constantin, and Roger Dubuis are both working with Arianee to activate and deploy its digital watch certification solution that is unforgeable, durable, secure and transferable. Panerai and IWC have also implemented Web3 projects with Arianee, offering exclusive virtual experiences with non-fungible tokens (NFTs).



Aura Blockchain Consortium

The Aura Blockchain Consortium was created in April 2021 by three major luxury players, LVMH, Prada Group and Cartier, to join forces in addressing the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The OTB Group joined the first luxury global blockchain system in October 2021, with Mercedes-Benz joining as the fifth founding member in May 2022. The platform developed by the Aura Blockchain Consortium aims to create a new industry standard and raise the customer experience to a new level. By promoting a single global blockchain solution open to all luxury brands of all sectors worldwide, the platform addresses the challenges of traceability by providing consumers with product history and proof of authenticity of luxury goods – from sourcing to sales to second-hand markets.



The Coloured Gemstones Working Group

The Coloured Gemstones Working Group (CGWG) is a unique initiative between the world’s leading luxury jewellery Maisons and mining companies: Chopard, Gemfields, Kering, LVMH, The Muzo Companies, Richemont, Swarovski, and Tiffany & Co. with the goal of catalysing positive change in the gemstones and jewellery industry. The result is the collaborative development of robust and practical resources, guidance, and tools focused on the coloured gemstones supply chains due diligence and available to all jewellery industry members. The Gemstones and Jewellery Community Platform was launched in April 2021 with the support of Richemont, Cartier and Van Cleef & Arpels.



Richemont Launches Enquirus to Help the Luxury Industry Address Watch & Jewellery Theft

In March 2023, Richemont launched Enquirus, a neutral, global digital platform designed to help reduce watch and jewellery related crime. Open to all luxury brands, Enquirus was created in close collaboration with a wide range of partners, including watch and jewellery manufacturers, law enforcement agencies, insurance companies, the pre-owned market and clients. This trusted space allows for watch and jewellery information to be securely uploaded, searched and shared by multiple parties, while protecting customers’ identities. All data is solely used to facilitate the identification of lost and stolen items, making the purchase and resale of such pieces more difficult. An intelligent ecosystem, Enquirus has more than 175 luxury watch brands and several top jewellery brands already pre-loaded, to make registration easier for clients, including all of the Richemont Maisons, as well as other major players in the watch industry.

The Département de Sûreté Territoriale in Paris, as well as the Geneva Police Service des Bijoux department and other European police forces are registered with Enquirus and are using the platform to help break the cycle of theft and resale of stolen watches and jewellery. Enquirus has been awarded Secured by Design accreditation, the official police security initiative owned by the UK Police Service, which aims to reduce crime and help people live more safely. Additional Police Departments around the world will be onboarded in the coming months. Current insurance partners include, LMG Jewellery, the UK's largest organisation specialising in the professional management of insurance claims for jewellery, watches and other valuable items, as well as Zurich Insurance Group, the largest insurance company in Switzerland. Bonhams, the renowned international auctioneer of luxury pieces is also a partner.


Kering Eyewear@2X

Kering Eyewear

Kering Eyewear, a subsidiary of the Kering Group, designs, develops and distributes luxury eyewear across a complete and well-balanced portfolio of 16 renowned brands, including Richemont’s Maisons Alaïa, Cartier, Chloé, Dunhill, and Montblanc. In March 2017, Kering and Richemont announced a strategic partnership agreement for the development, manufacturing and worldwide distribution of the Maison Cartier and other Maisons’ eyewear categories, resulting in Richemont becoming a shareholder of Kering Eyewear. Recognised for its innovative business approach and its commitment to sustainability, Kering Eyewear has received significant international awards.



Swiss Better Gold Association

The Swiss Better Gold Association offers a pioneering network of industry, finance and other service providers which support the creation of responsible gold value chains from mine to market. The SBG facilitates artisanal and small-scale gold mine access to international markets and encourages progress towards better social and environmental conditions. Cartier has been a co-founder since 2013, and Richemont has supported the SBG Association since 2019.


WJI 2023@2X

Watch & Jewellery Initiative 2030

Driven by a shared conviction that the Sustainable Development Goals (SDGs) and aspirations for a sustainable industry can only be achieved through collaborative action, Cartier, delegated by Richemont, and Kering, in partnership with the Responsible Jewellery Council, launched the Watch & Jewellery Initiative 2030. The initiative welcomes all watch and jewellery brands with a national and international footprint willing to commit to ambitious and common objectives in three areas: building climate resilience, preserving resources, and fostering inclusiveness. One year since the creation of the Watch & Jewellery Initiative 2030, the following new members joined in September 2022: A. Lange & Söhne, IWC Schaffhausen, Jaeger-Lecoultre, Panerai and Piaget, as well as Dimexon, Mattioli, Pandora and Rubel & Ménasché. These new members build on the existing members of Cartier, Kering (Boucheron, Gucci Watches, Pomellato, Dodo, Qeelin), Chanel Horlogerie Joaillerie, Montblanc, Rosy Blue and Swarovski. For the first time in the industry, the Watch & Jewellery Initiative 2030 brings together watches and jewellery brands across the globe to begin a collective journey towards a low-carbon future and ensure the industry creates positive outcomes for the planet and its people.