Van Cleef & Arpels unveils its first boutique in Florence, Italy
16 JUN 2025
Nestled within a historical building in the heart of Florence, the venue is close to Ponte Vecchio and the historic Palazzo Strozzi. To echo the city’s rich history, the boutique maintains its original façade, adorned with metallic mesh panels in silk, embodying Van Cleef & Arpels’ signature blend of classical elegance and contemporary flair.
Boasting over 260mq of space over two floors, the Van Cleef & Arpels boutique opens onto an entrance hall illuminated by a custom made chandelier. The space offers visitors a privileged setting where they are invited to explore the Maison’s emblematic collections, such as Perlée, Alhambra and Frivole, displayed in Murano glass showcases.
The elegant space guides visitors through the adjoining rooms, where Art-Deco-inspired furnishings are complemented by the green hues of decorative panels, offering a poetic take on nature, one of Van Cleef & Arpels’ cherished sources of inspiration. Bookshelves, decorated with publications and objects, narrate Van Cleef & Arpels’ heritage since its founding in 1906, illustrating the Maison’s enchanting universe.
The oak wood floors contrast with the stone marble of the staircase, leading visitors to the second floor of the boutique. Here, signature materials and colours are harmonised by black lacquered wood and green quartz to create a seamless transition between the two floors, while private spaces furnished with plush armchairs and sofas imbue the boutique with harmony and tranquility.
To celebrate its opening, the Florentine boutique will be home to the Welcome to Van Cleef & Arpels’ world exhibition from May until the end of July 2025. The exhibition will display a selection of pieces from the Maison’s patrimonial Collection. These creations illustrate Van Cleef & Arpels’ iconic expertise, its innovative spirit, its quest for excellence and its sources of inspiration, and invite visitors to discover the evolution of the Maison’s style through the decades.
About Van Cleef & Arpels
Founded at Paris’ 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895.
Over the decades, the excellence and creativity of the High Jewellery Maison established its reputation across the world. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: the Mystery Set technique, the Minaudière, the transformable Zip necklace and the Alhambra motif. Its selection of gems that instill an emotion and the savoir-faire of its virtuoso craftsmen have given birth to enchanting jewellery and watchmaking collections. Whether inspired by nature, couture, dance or imaginary worlds, the Maison opens the gate to a timeless universe of harmony and beauty.