Luminor, Panerai’s Icon on the right in the deep blue ocean
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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

177

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Watches and Wonders Geneva 2025 Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

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  • History engraved on its dial, the adventure-ready Luminor PAM01735 belongs precisely where it is: on Mike Horn’s @mikehornexplorer wrist. #Panerai #PaneraiWW26 #advertisement #Sponsored #MikeHorn
  • On Ok Taec-yeon’s @taecyeonokay wrist, the new Luminor PAM01731 brings back to life the historic Luminor codes of the 1960s. With its tobacco sandwich dial, domed crystal and robust 44mm case, the PAM01731 reflects a design language developed on real function. Built for those who look for the ultimate performance. #Panerai #PaneraiWW26 #taecyeon #advertisement #Sponsored
  • A dial shaped by time. The Luminor PAM01735 revisits the design codes that shaped the earliest Luminor watches created for the Italian Navy in its most faithful interpretation thanks to the 47mm case with a distinctive tropical dial. Drawing inspiration from the 1960s reference 6152/1, its 47mm steel case, domed sapphire crystal and sandwich dial echo the functional solutions developed for underwater missions, where visibility and reliability were fundamental. 🔗 Link in Bio #Panerai #PaneraiWW26 #PaneraiLuminor #PAM01735
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