Luminor, Panerai’s Icon on the right in the deep blue ocean
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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

177

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Watches and Wonders Geneva 2025 Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

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  • A perfect blend of innovation and design excellence. Inspired by LEQ12, the Luna Rossa prototype built for the 37th America’s Cup 2024, the Submersible Luna Rossa PAM01579 captures the essence of life on the water. The white-grained dial, with its eye-catching Luna Rossa decal and bold color scheme, is a nod to the LEQ12's distinctive look while maintaining maximum readability, with luminous hour markers, a date window, and small red seconds at 9 o’clock. Built to withstand the challenges of both sailing and diving, the 42mm brushed steel case and matt black ceramic bezel work together to create a watch that's as tough as it is stylish. #Panerai #PaneraiLunaRossa #AmericasCup #PAM01579
  • Luna Rossa, proudly on the dial - a partnership built on performance, precision, and life at sea. Luminor Luna Rossa PAM01653 brings that spirit into a watch for daily adventures: a 44mm steel case, grey sandwich dial, and red accents inspired by the team’s visual codes. Powered by the hand-wound P.6000 calibre with a 3-day power reserve. #Panerai #PaneraiLunaRossa #AmericasCup #PAM01653
  • Panerai Carbotech™ is renowned for its remarkable lightness and resistance to wear: 80% lighter than steel and 64% lighter than titanium. Beyond its lightness and strength, Carbotech™ is also resistant to corrosion. Its composite structure, crafted from long carbon fibers, is specifically shaped to withstand pressure. This advanced material also boasts a distinctive layered design, ensuring that each watch possesses a truly unique character. 🔗 Link in bio. #Panerai #PaneraiBeyondTheWatch #PaneraiCarbotech
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