Luminor, Panerai’s Icon on the right in the deep blue ocean
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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

177

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Watches and Wonders Geneva 2025 Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

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  • More than a partnership, it’s a journey of two Italian legends of the sea. Panerai and Luna Rossa @lunarossachallenge move forward once more - bound by a common pursuit and a deep passion for the sea, towards the 38th America's Cup to be held in Naples in 2027. The Luminor Chrono Flyback Luna Rossa Titanio PAM01654 pairs a bold grey dial with red details drawn from the world of competitive sailing. Equipped with the P.9100 calibre, flyback function, and a tachymeter scale for nautical speed calculation, it’s a chronograph designed to meet the demands of modern navigation—on and off the water. #Panerai #PaneraiLunaRossa #LunaRossa #AmericasCup #PAM01654 #Luminor
  • Panerai is proud to accompany Luna Rossa @lunarossachallenge as the Official Sponsor towards the 38th America's Cup, Naples 2027. The Luminor Tre Giorni Luna Rossa PAM01653 features a clean grey dial inspired by the sailing team’s uniform with subtle red accents and the manually wound P.6000 calibre offering a 3-day power reserve. #Panerai #PaneraiLunaRossa #LunaRossa #AmericasCup #PAM01653 #Luminor
  • Born from a long-standing bond with the Marina Militare. The Submersible Marina Militare Carbotech™ PAM02979 reflects Panerai’s expertise in creating precision instruments for naval operations — then and now. #Panerai #Submersible #PAM2979
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