Luminor, Panerai’s Icon on the right in the deep blue ocean
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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

184

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Watches and Wonders Geneva 2025

Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

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  • Discover the new Luna Rossa editions: the Luminor Chrono Flyback 44mm PAM01654 - equipped with flyback function and tachymeter scale for nautical precision and the Luminor 3 Giorni 44 mm PAM01653 with its bold, functional aesthetic to empower your wrist with the authentic watch of Luna Rossa team. 🔗 Link in bio. #Panerai #PaneraiLunaRossa #LunaRossa #AmericasCup #PAM01654 #PAM01653
  • Eight years, two America’s Cup editions, and countless time at sea. Panerai and Luna Rossa move forward once more - bound by a common pursuit and a deep passion for the sea. This long-standing partnership continues to evolve towards the 38th America's Cup and with Panerai's innovation for modern heroes. 🔗 Link in bio. #Panerai #PaneraiLunaRossa #LunaRossa #AmericasCup #PANERAIBeyondTheWatch
  • Light born from legacy. Witness the power of Submersible Elux LAB-ID: a fully mechanical watch that activates up to 30 minutes light power with a single press. Four patents. One mission—visibility at your command. #Panerai #PaneraiElux #PaneraiSubmersible #PowerLightAtYourCommand
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