Luminor, Panerai’s Icon on the right in the deep blue ocean
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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

184

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Watches and Wonders Geneva 2025

Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

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  • Grazie, Comandante del Tempo.
  • Since 2002, Panerai’s Manufacture in Neuchâtel has been the heart of our innovation: Swiss horological expertise and Italian design under one roof—a true engine of technical evolution. The Manufacture is now open for scheduled visits. Come live the Panerai experience. Head to the link in Bio to book your visit. #PANERAIBeyondTheWatch #PaneraiManufacture
  • A travel companion built to move. The blue sun-brushed dial with luminous indicators, 300m water resistance, and PAM Click Release System™ make the Luminor GMT Power Reserve Ceramica PAM01574 an essential daily - ready for any time zone. #Panerai #PaneraiLuminor #PAM1574
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