This year, the partnership takes on a two-phase journey integrating physical and digital events and campaigns, giving customers “first-to-market” access to a curated selection of launches.

MR PORTER is pleased to showcase one novelty from each of the 11 participating Maisons and NET-A-PORTER is pleased to present one novelty from each of the six Maisons currently available on NET-A-PORTER.

NET-A-PORTER and MR PORTER will follow up their April activity with a second campaign in September 2021, displaying additional novelties and further celebrating the intersection of fine watches and their luxury style and fashion offering.