Luminor, Panerai’s Icon on the right in the deep blue ocean
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The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

177

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

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Watches and Wonders Geneva 2025 Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

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  • Two watches. One journey through time. The new Radiomir Viaggio nel Tempo Experience Set — PAM01729 and PAM01730 — marks our very first Experience with two watches. This immersive Experience will trace the very locations and moments that forged Panerai’s legendary history, commencing in Florence and then leading participants to retrace the heroic footsteps of the legendary Italian frogmen, exploring their original meeting grounds, training arenas, and diving points at the mouth of the Serchio River. PAM01729 pairs the historic California dial with a 47mm Bronzo case, a material that comes from the Maison’s maritime legacy. PAM01730 completes the set featuring a 47mm Platinumtech™ case, a decorated hand-wound movement with skeletonized bridges and for the very first time a black circular-brushed dial. #Panerai #PaneraiExperience #PAM1730 #PAM1729
  • Above the sea, without boundaries. @kaulivaast wears the the Luminor Marina PAM03314 - a natural choice for a modern hero of the sea.
 #Panerai
  • A watch built to withstand pressure—on deck and underwater. With its brushed steel case and scratch-resistant ceramic bezel, the Submersible Luna Rossa PAM01579 is built for impact, inspired by the uncompromising performance of the Luna Rossa Prada Pirelli sailing team. The caseback features the historic “Siluro a Lenta Corsa,” engraving, a nod to both Panerai’s heritage and its modern-day alliance with competitive sailing. #Panerai #PaneraiLunaRossa #AmericasCup #PAM01579
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