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Smart fashion that cares

This is a reset envisioned by Alber Elbaz.

At AZ Factory, we believe in smart fashion that cares.

We design beautiful, practical, and solutions-driven fashion that works for everyone. Our products are here to solve problems and create joy: help, not hinder.

Anchored in the highest disciplines of style and savoir-faire, we make pieces that seamlessly blend traditional craftsmanship with forward-looking applications and technology. We collaborate closely with our suppliers and manufacturers in the pursuit of true innovation, taking the time we need to get it right.

We engage with our customers as we do with friends. Our experiences are intimate at scale, and reflect respect, emotional intelligence, sense of humour and storytelling.

We act with transparency and openness because we can.
And we do all this, tirelessly and passionately, so that we fundamentally contribute to fashion’s evolution into a caring, equitable, and purposeful industry.

Alber Elbaz, Creative Director of AZ Factory

2019 in Paris, France


Alber Elbaz

Founded by

The company is built around the core ideas of respect, trust, and love

With a wide size range, the collection aims to solve problems and create joy for everyone

An innovative meeting of smart design and educational entertainment


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