Powering e-commerce for luxury brands

Launched in 2006, YOOX NET-A-PORTER GROUP’s Online Flagship Stores division partners with leading luxury brands to power their own e-commerce destinations.

Its main aim is to help partners anticipate customer needs and create a seamless luxury retail experience. Its advanced omnichannel model – NEXT ERA – blurs the lines between online shopping, mobility and the boutique, providing unprecedented visibility and access to products transforming the shopping journey for customers across the world.

Image composition of six website homepage screenshots: Armani, Chloé, Isabel Marant, Alaia, Montblanc, dunhill


2006 in Milan, Italy


Francesca Tranquilli
Three mobile phones, each showing a different website homepage managed by the Online Flagship Stores

B2B luxury services

The division provides a suite of B2B luxury services including online and mobile store development, high-precision omnichannel logistics, unrivaled customer care, impactful digital marketing, data-driven merchandising and global strategy development.

In 2019, YOOX NET-A-PORTER opened its Innovation Space in Milan to support the Online Flagship Stores mono-brand offer, exploring future shopping experience by combining mobile, visual recognition, augmented reality and customised technologies.