The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

Panerai Manufacture

founded

1860 in Florence, Italy

CEO

Jean-Marc Pontroué

store network

180
Panerai Luminor Marina blue watch

Luminor, the essence of Panerai

The Luminor case represents the essence of Panerai and a symbol of Italian design. Luminor is the collection characterised by the emblematic safety lock system.

Core business of the Brand with a wide assortment developed by functions and materials.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

Watches and Wonders Geneva 2024


Embark on a journey of discovery

Underneath a prototype racing boat transported all the way from Cagliari to Geneva, discover Panerai’s latest collection at Watches and Wonders 2024, set against a high-tech backdrop of stress-test machineries reminiscent of the Maison’s Manufacture. 

Step into a nautical odyssey designed to mirror the industrial toughness of Luna Rossa's hangar, punctuated with Panerai's sophistication. 


Panerai on social media

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  • Experience innovation at its finest with the Luminor Chrono Carbotech™ PAM1219. Set in a revolutionary 44mm Carbotech™ case, this watch stands out with its lightweight yet durable structure, offering unparalleled comfort and endurance. 

At the heart of the Luminor Chrono Carbotech PAM01219 is the Chrono Automatic P.9200 calibre.

#Panerai #PaneraiChrono #PaneraiLuminor #PAM1219
  • Experience the ultimate in performance with Panerai's Submersible GMT Luna Rossa Titanio PAM01507 and Submersible Luna Rossa PAM01579. 

Each boasting its own style, these timepieces are united by a pursuit of excellence and innovation: The Submersible GMT Luna Rossa Titanio reveals a 42mm Grade 5 titanium case with a striking blue ceramic bezel. 

While the Submersible Luna Rossa features a 42mm steel case and the matte black ceramic bezel. Engineered for durability and precision, these timepieces are the ultimate companions for the Prada Pirelli Luna Rossa sailing team as they navigate the challenges of the sea. 

#Panerai #PaneraiLunaRossa #PAM1507 #PAM1579
  • Discover the Submersible QuarantaQuattro Ti-Ceramitech™ Luna Rossa timepieces, PAM1466 and PAM01543. 

Crafted from our all-new Ti-Ceramitech™ material, an innovation that is lighter than steel yet tougher than ceramic, these timepieces redefined durability and style. 

Inspired by the thrilling world of high-performance competition, with water-resistant up to 500 meters, these watches represent Panerai's commitment to excellence and its partnership with the Prada Pirelli Luna Rossa sailing team. 

#Panerai #PaneraiLunaRossa #PAM1466 #PAM1543

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