Founded by the late Alber Elbaz in 2020, AZ Factory is a fashion curator allow emerging and young designers to express their creativity to a new level.

Smart fashion that cares is every project’s leitmotiv. With having so far invited a range of guest creatives from young up-and-comers to more established talents including Paris-based designer Lutz Huelle, founder of the Lutz label; Molly Molloy and Lucinda Chambers, the design duo behind Colville; South African designer Thebe Magugu, and size-inclusive brand Ester Manas, designed by Ester Manas and Balthazar Delepierre to name the least.

AZ Factory also offered their expertise to emerging couture projects of one-of-a-kind ranges including with: Lora Sonney, Tennessy Thoreson and Cyril Bourez.

Finally, AZ Factory offers regular immersive experiences throughout well-thought and curated pop-up stores, recreating the eclectic atmosphere of yesteryear fashion stores with highlighting all past projects.