Various Logos 004165 Panerai 1 1

Innovative instruments empowering modern heroes

  • Luna Rossa: Race against time.

We only made 37.

Time is ticking, your chance of becoming the lucky owner of the limited edition Luminor Marina Carbotech™ Luna Rossa #PAM1529 is on, and always closer.
Register now before it’s too late. This incredible watch will be available November 30th for 24 HOURS ONLY!

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#Panerai #PaneraiLuminor #PaneraiLunaRossa #LunaRossa #LunaRossaPradaPirelli #LunaRossaChallenge
  • Thrilled to announce the opening of the first standalone boutique in Thailand, located in the heart of Bangkok at Siam Paragon Shopping Center.
The boutique is the first in South-East Asia introducing the brand’s latest signature design concept.

Come dive into the world of Panerai at Siam Paragon Shopping Center M Floor or contact us at +66 25061999 to book an appointment.
#Panerai #PaneraiBoutiques #Thailand #Bangkok
  • Excited to announce the opening of the second boutique in Australia in Chadstone, Melbourne.

Join us at Chadstone Shopping Centre, Dangenong Rd, Melbourne, 3184, Australia or contact us at +61 2 7230 9400 to book an appointment.

#Panerai #PaneraiBoutiques #Chadstone #melbourne


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Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.

The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

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About Panerai

Panerai stands for an exclusive sports watch brand made of unmistakable Italian design as well as mechanical innovations closely associated to the Sea world.

Job opportunities

No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

Watches and Wonders Geneva 2023

Embark on a passionate journey of discovery

Experience the perfect blend of Italian design flair and Swiss horological expertise with Panerai at Watches and Wonders Geneva 2023. Embark on a passionate journey of discovery through the world of fine watchmaking.

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1860 in Florence, Italy

Jean-Marc Pontroué


Watches and accessories

Creation of technological innovations and remarkable instruments that explore spectacular and exclusive materials as well as innovative and disruptive calibres.