BAUME was launched on 15 May 2018, offering online, customised watches created through sustainable manufacturing processes.

Rather than serve a specific age group, BAUME serves a mind-set by committing not to use precious metals, precious stones, or animal-derived materials. Where possible, the watches use upcycled, recycled, and natural materials. The watches are designed in Geneva, Switzerland, and currently assembled at a Group facility in the Netherlands. In due course, assembly facilities will be established in the other BAUME markets to reduce logistics emissions.

More information about the 2’000 customisation options offered by BAUME may be found here.