Richemont and its Maisons sponsor initiatives and causes around the globe. Such sponsorship helps to support the Maison’s strategic objectives. Examples include:


Cartier Women’s Initiative Awards launched in 2006 in partnership with the Women’s Forum, McKinsey & Company and INSEAD Business School. The Awards promote entrepreneurship and focus on the most vulnerable category of entrepreneurs in their most vulnerable phase: women entrepreneurs with start-up businesses. The Initiative notes that 80% of its award winners’ businesses are still going.

Cartier Philanthropy engaged thousands of Cartier employees through Kiva. Details may be found in the case study here.

Piaget supports Educate girls. Educate Girls is undertaking issues at the root cause of gender inequality in India’s education system. Educate Girls leverages existing community and government resources to ensure that all girls have access to school.

IWC Schaffhausen developed a corporate volunteering programme with the Swiss office of the Forest Stewardship Council in 2017, extending its commitment to resource stewardship. Employees contribute their time to forest stewardship in the Canton of Schaffhausen on a semi-annual basis.

Lange & Söhne’s supports Children Action Foundation. The Swiss-based aid organisation helps promote the physical and emotional well-being of disadvantaged children and young people in eight countries around the globe.


A number of Maisons actively support musical and performing arts. These include:

  • Lange & Söhne’s support of the Semper Opera Dresden and the Dresden Kreuzchor.
  • Jaeger-LeCoultre’s support of the 2017 Hong Kong Ballet Ball.
  • Montblanc’s support of the ElbPhilHarmonie.


Some Maisons also work to support and encourage new talents in the arts, though not for employment purposes.

  • Montblanc has a long history of supporting arts and culture. Since 1992, the ‘Montblanc de la Culture Arts Patronage Award’ is conferred on outstanding art patrons whose personal commitment and achievements deserve wider recognition.
  • Vacheron Constantin fosters educational partnerships with various schools in specialized art, crafts and technical institutions. These include EPFL in Lausanne and the Ecole Cantonale d’Art de Lausanne (‘ECAL’).
  • Chloé supports ANDAM. ANDAM works in favour of young creation through its awards, which offers financial and logistical support to fashion designers.