Cartier Philanthropy reached out to thousands of Cartier employees all over the world, inviting them to join in the first company-wide employee engagement initiative.
Launched in September 2016, “Everyone matters” saw Cartier Philanthropy joining forces with Kiva, an international non-profit organisation that connects people through micro-lending to alleviate poverty in developing countries. A record participation rate of 64% of Cartier employees bears witness to the success of the initiative.
Every employee received a $ 25 credit to make a loan on the Kiva website, helping a small entrepreneur either to start or grow a business, or a mother to send her children to school, or a village to access clean energy, or a farmer to buy seeds and livestock. Over 10,000 loans have been made since the launch of the campaign to bring positive change in other people’s lives.