Meet Andrea Schellmoser, Marketing & Communication Director Latin America & the Carribean at IWC. Andrea is a polyglot marketeer that has travelled worldwide, spreading her knowledge to impact the watchmaking industry. From a small team in IWC's HQ in Schaffhausen to leading the first e-commerce platform launch in Brazil from Miami, Andrea has been recognized for thinking forward and being a skilled marketing strategist.
In the past 12 years, I have had the chance to work with such an amazing team and the LATAM region is so full of diversity. We focused on building brand awareness and working on new retail opportunities. In 2020, we launched our first e-commerce platform in Brazil, the first one in South America. It has been an exciting journey and there are many more things to come!
I have two: Audrey Hepburn: “Nothing is impossible, the word itself says I’m possible” and Charlie Chaplin: “You never find a rainbow if you’re looking down”
Some final words
During my time at HQ and IWC, my contribution was helping to build the foundation to integrate the markets to the different platforms by creating certain guidelines and processes while also creating relationships with editors. When I switched to the market side, my contribution became more “in the field” by implementing and rolling out the marketing strategies on a local level whilst also acting by the brand’s recent established ICARE philosophies. Looking back, this has always been a good push in terms of motivation for me!