Panerai Ecologico demonstrates product eco-innovation at SIHH 2019

Panerai Ecologico is a philosophy and a commitment that drives innovation in product development. Presenting two new Submersible models as innovative solutions to safeguarding our planet: the new Submersible Mike Horn Editions are professional diving time instruments with a case made of EcoTitanium™, a material first introduced into the world of high quality watchmaking by Panerai, obtained not from the exploitation of natural resources but from recycled titanium. The watchstrap is made from recycled PET and the watch packaging, inspired by underwater instruments, is made of ABS recycled plastic.