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OTB joins Cartier on the AURA Blockchain Consortium

As a founding member of the #AuraBlockchain Consortium with LVMH and Prada Group, Cartier, part of Richemont, welcomes the international fashion group OTB as a new member.

The founding members of the AURA Blockchain Consortium commented: “The Aura Blockchain Consortium warmly welcomes OTB as our fourth founding member. The Group’s strategy which is geared towards young generations and its courageous choices, combined with its tech expertise, are at the heart of this union. We strongly believe that OTB’s contribution will be of great value for the evolution of our platform and the standards we aim to set for the entire luxury industry”.

Joining forces will contribute to a greater evolution of the platform and better address the shared challenges of communicating authenticity, responsible sourcing, and sustainability in a secure digital format, raising the customer experience to a new level.