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A leading online store for fashion, design and art that lasts a lifetime and beyond

YOOX is a leading online store for fashion, design and art that lasts a lifetime and beyond. For those who love the thrill of the find, YOOX inspires men and women around the world to express their personal style through a wide selection of well-made yet accessible pieces to cherish season after season. These include hard-to-find clothing and accessories for men, women and children from the world’s most prestigious designers as well as a unique selection of home design objects and exclusive collaborations with internationally renowned artists. 

Encouraging conscious and responsible shopping has been central to YOOX’s philosophy since it launched 20 years ago, helping customers to be kinder to the planet by investing in fashion with longevity. In 2009, the store launched YOOXYGEN – a socially and environmentally responsible destination featuring a carefully curated edit of sustainable brands.

At the forefront of innovation, YOOX has pioneered the use of artificial intelligence in fashion, launching its own label 8 by YOOX in 2018, the first-ever collection powered by AI combined with YOOX’s unique creative flair. With YOOXMIRROR, a virtual styling suite driven by AI, YOOX offers a ground-breaking customer experience, allowing users to create their own avatar and try-on looks digitally via the app.

2000 in Italy


Paolo Mascio


Over 100

Locations served

Available in 10 languages and 7 currencies

YOOX’s socially and environmentally responsible destination YOOXYGEN launched in 2009

AI driven virtual Styling Suite YOOXMIRROR
launched in 2018

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