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Audley House, 57-58 South Audley Street, London, England
Chief Executive: Nigel Beaumont Finance Director: Marion Shaw
www.purdey.com
James Purdey established his business in London in 1814 to make the best quality sporting guns and rifles. Now, 191 years on, James Purdey & Sons is internationally recognised as one of the world's finest gunmakers.
New investment in technology in recent years has increased the precision of the engineering for Purdey's basic parts, improving quality and productivity.
Despite a weak dollar adversely affecting new gun orders from America, orders have increased. The United States, for 30 years Purdey's biggest market, is now equalled by new business from emerging markets in Europe and elsewhere.
Shooting clothing and accessories is an increasingly important aspect of Purdey's business, now accounting for over 20 per cent of sales turnover. The Mayfair shop enjoyed record sales growth during the year, whilst sales to retailers in the United States and Europe demonstrated the strong potential of the Purdey name.
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Nigel Beaumont |
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