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Established 1874
37, chemin du Champ-des-Filles, Geneva, Switzerland
Chief Executive: Philippe Léopold-Metzger
Finance Director: Christophe Grenier
www.piaget.com
Creativity lies at the heart of Piaget. The key challenge during the year was to communicate this value through a new advertising campaign and innovative products.
The Garden of the Senses watches and jewellery collection plays on the five senses: sight, with precious stone mosaics; touch, with fingerprint patterns; sound, with tiny bells; smell, with rose motifs; and taste, with honeycomb settings. Launched in very limited quantities, the collection is a perfect marriage of Piaget’s expertise in watchmaking and jewellery.
The Possession watch collection was launched to great acclaim in both Japan and Europe. The collection builds on the success of Possession jewellery, which has become the iconic signature product of the Piaget jewellery range.
A new advertising campaign, shot by the world-renowned French artists, Pierre & Gilles, was designed to convey the brand’s audacity, originality and exuberance through a series of portraits set amid lush, extraordinary gardens. The resulting visuals are truly eye-catching and unique.
Five new boutiques were opened in 2005, bringing the total network to 43 stores. From Moscow’s fashionable Stolechnikov to the world’s tallest building, Taipei 101 in Taiwan, the new openings represent Piaget’s commitment to unique design, flawless manufacturing and unparalleled craftsmanship.
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Philippe Léopold-Metzger |
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| Ring from the Magic Reflections collection |
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