The successful renovation of the flagship Opéra boutique in Paris was the perfect opportunity to modernise the image of the Maison while at the same time honouring the strong historical roots associated with this boutique location. For the reopening, Lancel forged an exciting partnership with young designers to revisit one of its iconic products: the Elsa handbag.

Thanks to its original creations, Lancel has been able to project a message of creative dynamism much appreciated by a younger clientele sensitive to the latest trends.

International distribution saw the opening of new points of sale in Russia, China and the Middle East, working with local partners in each market, as well as corners in several prestigious department stores in Japan.

The renewal of the collection has continued to fuse modern 'vibes' with a typical Lancel spirit. New lines met with acclaim from both the press and distributors, and a new watch collection further enriched the product range. A new advertising campaign embodied the brand's evolution, reviving Lancel's sense of humour and elegance while affirming its status as an essential reference point for style.

Philippe Berlan
Chief Executive