|
|
|
Established 1833
La Golisse 8, Le Sentier, Switzerland
Chief Executive: Jérôme Lambert Finance Director: François Bach
www.jaeger-lecoultre.com
The last year marked a new threshold for Jaeger-LeCoultre. The brand further extended its geographic reach and many of the Maison’s new products won international awards.
Jaeger-LeCoultre achieved new heights in watchmaking with the launch of the Master Minute Repeater Antoine LeCoultre, a unique piece featuring groundbreaking advances in materials and engineering. The Maison continued to renew its core pillars in the classic watch collection. Applying its technical expertise, the brand set new standards in the sports watch segment with the Master Compressor Extreme World Chronograph and the partnership line with Aston Martin, the AMVOX.
The year saw greater integration of Jaeger-LeCoultre’s worldwide marketing activities. The brand worked together with pioneers and leaders who share the brand’s passion for excellence, namely opera director Hugues Gall, record-breaking rower Emmanuel Coindre and the Aston Martin Racing Team. Furthermore, 2006 saw the launch of an eye-catching new advertising campaign highlighting the leadership, savoir-faire and soul of Jaeger-LeCoultre. The Maison also became a partner of the prestigious Mostra de Venise film festival.
Jaeger-LeCoultre’s dynamism achieved greater brand visibility and strong sales growth in every market, particularly in North America and China, and renewed demand in major European countries. The brand’s high-end positioning was reinforced by strengthening the client base in existing Jaeger-LeCoultre boutiques and increasing its visibility and prestige through the opening of new boutiques in Geneva, Bangkok and New Delhi.
Since its foundation in the Vallée de Joux in 1833, Jaeger-LeCoultre has played an active role in the life of its local communities. In so doing, Jaeger-LeCoultre has gained unparalleled expertise in-house and developed a shared vision with its stakeholders. This has contributed fundamentally to defining the brand’s soul and unique positioning as one of the most dynamic and innovative players in high watchmaking today.
2006 was an exciting year, but Jaeger-LeCoultre is confident that the best is yet to come.
|
Jérôme Lambert |
![]() |
| Master Minute Repeater Antoine LeCoultre – a new reference in high watchmaking featuring a chiming mechanism with extraordinary clarity and intensity of sound |