Global Citizenship

Concern for the wider community and support for individuals and groups striving to overcome disadvantage is shared by Richemont and its Maisons. We believe that our customers and employees share this concern and are increasingly rewarding those companies that develop interesting and innovative programmes that address global social and environmental issues. Such programmes “do good” but also build brand loyalty and trust at the same time. Some examples of our programmes are described below:

Case Study: Richemont

Richemont is a supporter of the Teacher of Ten Thousand Generations Foundation, a Hong Kong based charity which works to provide disadvantaged children with an alternative to working in factories by placing them in schools and supporting housing and education costs. Counterfeit goods are produced in factories which often disregard labour and environmental laws and are known to employ child labourers. Support of this charity helps provide a practical and sustainable alternative to such work.

Case Study: Montblanc

Education is vital to ensuring a better quality of life for all children and a better world for everyone. The ability to read and to write forms the basic building blocks for learning.

Helping tackle illiteracy was an obvious cause for Montblanc to support as the power and creativity of the written word is integral to the brand. Since 2005, Montblanc has supported UNICEF in its fight against illiteracy. It started with a promotional campaign, in which Montblanc approached 149 international celebrities asking them to make a personal statement on what writing means to them. These statements were used as part of a point-of-sale promotion with specially designed artist packs for the legendary Montblanc Meisterstück 149 pen. At the end of the campaign, the statements were sold through a special online auction with proceeds from the entire initiative raising almost US$1 million for UNICEF. In 2007, a second initiative is again going to feature 149 celebrities who will spend one day in one of 149 Montblanc boutiques worldwide to sell the famous Meisterstück Fountain pen. US$ 149 of each sale will be donated to UNICEF. Montblanc aim to raise over US$3 Million to further support UNICEF and their projects to tackle illiteracy.

Case Study: Cartier Women’s Initiative Awards

Across the world, a growing number of women are starting their own companies, creating jobs and new market opportunities. To help nurture this trend, Cartier and the Women’s Forum for the Economy and Society joined forces in 2006 to launch the Cartier Women’s Initiative Awards with the support of McKinsey and Company and INSEAD. A unique business plan competition , the Awards annually recognise five innovative projects led by one women from one of five regions (Africa, Asia-Pacific, Europe, Latin America and North America). Each winner receives a grant of US$20 000 together with coaching support for a full year as well as media visibility associated with winning this prestigious award.

Case Study: Piaget : Action Innocence

Child pornography on the Internet is an issue of global concern. Piaget has been active since 1999 in supporting Action Innocence raise awareness of the issues both through school visits and by developing technological solutions to combat the problem. Funded entirely by private donations, Action Innocence has grown from being an exclusively Swiss charity to also working in France, Monaco and

Belgium

. Piaget supports the charity through sponsorship of high profile glamorous Gala events, a two day charity sale in Geneva and the annual Geneva Christmas tree in aid of the charity.

Case Study: Richemont – University of Fribourg Foundation
Together with Liebherr, Richemont has supported the establishment of a new Faculty of International Management at the University of Fribourg. A new Master of Arts in European Business course will be offered during 2007 for study in English.

Case Study: Laureus Sport for Good Foundation

Laureus is composed of three core elements: the Laureus World Sports Awards, the Laureus World Sports Academy and the Laureus Sport for Good Foundation. Collectively they celebrate sporting excellence and harness the power of sport to promote social change.

Laureus was established in 1999 by Founding Patrons DaimlerChrysler and Richemont, and are represented through Founding Partners Mercedes-Benz and IWC Schaffhausen. Laureus is an apolitical organisation that crosses all boundaries to unite people through the universal power of sport.

The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year.

The winners are selected by the ultimate sports jury, the 45 members of the Laureus World Sports Academy, the living legends of sport honouring the greatest athletes of today. The Laureus World Sports Academy members also act as global ambassadors for the Laureus Sport for Good Foundation, volunteering their time to visit projects in order to draw attention to the problems afflicting society today.

The ultimate aim of Laureus is to support the work of the Laureus Sport for Good Foundation and highlight its global mission. The mission of the Laureus Sport for Good Foundation is to utilize the power of sport to address social challenges through a worldwide programme of sports related community development initiatives, using sport as a tool for social change.

The Laureus Sport for Good Foundation supports over 50 projects worldwide and improves the lives of over 150 000 children through its global foundation and a growing network of eight subsidiary National Foundations in Argentina, France, Germany, Italy, South Africa, Spain, Switzerland and the United States.

The key social issues being addressed by the Laureus Sport for Good Foundation are: AIDS awareness, poverty, illiteracy, delinquency, drug and alcohol abuse, anti-social behaviour, gangsterism, street crime, lack of opportunity/education, truancy, unemployment, teenage pregnancy, physical abuse, mental health problems, depression, social exclusion, gender discrimination, disability discrimination, community integration, at-risk youth, the plight of child soldiers in war zones, landmine risk, (armed) violence, racial and religious discrimination, child soldier rehabilitation and community regeneration, peace and reconciliation, environmental issues, disaster cleanup, trauma issues, segregation between Indigenous and non-indigenous communities, obesity, malnutrition, health and hygiene.

In 2005, IWC entered into a long-term commitment to become a Founding Partner of the Laureus Sport for Good Foundation.

For further information, please visit www.laureus.com