interest in the Montblanc brand. The newly-launched Montblanc Starisma, an
eye-catching range including the Alcina Limited Edition, crafted in soft suede with
a seductive shape and intriguing details, will certainly appeal to the sophisticated,
modern woman.
Las Vegas and in CITIC Square, Shanghai where Montblanc's largest flagship store
was inaugurated in November 2007. The existing boutiques in San Francisco,
Zürich, Vienna and Düsseldorf underwent major renovations during the year.
retail sales strategy, dedicated areas for these product categories were created in
the boutique network, featuring a new concept in furniture, colours and lighting.
2007, the world-renowned young Chinese pianist, Lang Lang, was elected as the
new Chairman of the Montblanc de la Culture foundation which supports and
honours individuals who have given their time, energy and money to encourage
cultural life to flourish.
and PR events. The successful advertising campaign with the charity theme
`Helping others gives success a true meaning' continued, refreshed by new
ambassadors such as the pianist Lang Lang and actress Eva Green.
In 2007, it launched an initiative entitled `The Power to Write' in conjunction
with UNICEF, with the objective of combating childhood illiteracy.
the progress achieved in China, Montblanc's third largest market and projected
to become its second largest by 2009. Shanghai was chosen as the venue for the
world première Haute Joaillerie pieces `A Tribute to Women' which generated
valuable media interest at a local and international level.
female customers and develop its Swiss watchmaking reputation.
CHIEF EXECUTIVE
Monopusher Chronograph
Platinum Montblanc
movement, Caliber MB R100,
Unique Rotating Counters