37, chemin du Champ-des-Filles, Geneva, Switzerland
Chief Executive: Philippe Léopold-Metzger
Finance Director: Christophe Grenier
www.piaget.com

Piaget marked its 130th anniversary by establishing new headquarter offices within its Geneva manufacturing facility. In an environment where creativity and innovation prevail, it provides a unique opportunity for design, development, marketing and manufacturing teams to work hand-in-hand.

Over 130 years, Piaget has acquired great legitimacy both as a watchmaker and as a jeweller. The Polo Tourbillon watch, launched during the year, is a reflection of how the two skills can blend to perfection. The movement of this watch is the thinnest shaped tourbillon movement in the world, being only 3.5mm thick; altogether this watch features 759 diamonds totalling 60.9 carats. Among the year's other innovative pieces, the Limelight jewellery and watch collection's unusual oval shape provides extravagance and sparkle and shows the brand's unique creativity.

Since its creation, Piaget has been a leader in developing new markets, and currently mainland China offers the potential to be a new land of opportunity. Piaget opened its fourth store in China at Scitech in Beijing and currently has 25 retailers throughout the country. Mainland Chinese already account for approximately 15 per cent of Piaget's worldwide sales. India and Russia are also viewed as promising markets.

Piaget's retail network will total 40 boutiques in 2005 and thus will be a significant contributor to the expansion of the brand. Piaget jewellery continues to grow, with increasing success in the medium and high-end segments of the market.
	The Piaget Magic Reflection ring
Philippe Léopold-Metzger Chief Executive