61, route de Chêne, Geneva, Switzerland
Chief Executive: Michel Nieto Finance Director: Jean-Baptiste Dembreville
www.baume-et-mercier.com

The Baume & Mercier watchmaking house, established in 1830, continues to distinguish itself with its combination of expertise and innovation. Classic or modern, each creation impresses by its purity of form and aesthetic elegance.

Baume & Mercier's design studio celebrated the 10th anniversary of the flagship Hampton line with a special collection and a feminine, white design that drew on the unifying features of the four Hampton watch models: Hampton Classic, Milleis, Spirit and City.

The year also saw the rebirth of classic brand icons from Baume & Mercier's history. The legendary Riviera, created in 1973, was wholly restyled to give its original 12-sided watchcase and flexible bracelet a 21st century incarnation. Meanwhile, the new Classima Executive watch added a larger size case and refined profile to the charismatic personality of the original.

The launch of Vice Versa - a luxury ladies' watch displaying time underneath the wrist rather than above it - confirmed, yet again, Baume & Mercier's reputation for innovation and provided female customers with an alternative watch design concept. Brand awareness was enhanced by a new global advertising campaign and further extended through the increased roll-out of dedicated Baume & Mercier 'corners' in jewellers and watch retailers in the United States, Asia and Latin America. Baume & Mercier is currently enjoying strong growth in each of these markets. A particularly good position has been established in the emerging market of China.

Michel Nieto Chief Executive

The new Classima Executive XL models