12, boulevard des Capucines, Paris, France
Chief Executive: Marc Vincent Finance Director: Robert Mouyal
www.old-england.fr

First established in 1867, Old England this year fused its reputation for tradition and luxury with a new role as an ambassador in Paris for young English fashion designers. The cosy atmosphere of the shop has been preserved, but giving free rein to creativity and eccentricity has greatly enlarged Old England's market reach.

Old England now displays the best of English design with a cutting-edge mix of British products: Philip Treacy hats, Madeleine Press jeans, Lulu Guinness and Anya Hindmarch handbags, Patrick Cox, Gola and Emma Hope shoes, Timothy Everest and Duchamp for men.

Students from Central St Martins College of Art and Design in London helped revisit the iconic Old England duffel coat, contributing to the rejuvenation of the classic clothing line.

To ensure a higher brand profile, Old England has introduced a sharper image to its catalogues, the principal marketing channel, and has launched a new partnership strategy with selected brands.