| Alfred Dunhill |
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50 Jermyn Street, London, United Kingdom Since its launch in 1893, Alfred Dunhill has been a watchword for English luxury. With its new, high-profile team of British designers, the company continues to focus on creating products which are innovative, unexpected and practical as well as truly masculine and unmistakably English. Following the cut-backs in its distribution network, Alfred Dunhill is re-establishing itself. Although still loss-making, it is re-invigorating its product lines. The company's leather goods business went from strength to strength with the launch of three new lines and saw impressive sales growth. New products launched within the last two years now comprise over 70 per cent of Alfred Dunhill's total leather goods sales. The year saw the launch of a radical new timepiece collection under the original 1903 signature of A. Dunhill Ltd. The collection has been praised by the watchmaking community for its innovation; two models, the SP 30 and the X-Centric, have patents pending. Inspired by Alfred Dunhill writing instruments of the early 1930s, the launch of the elegant Sidecar Collection increased sales in this category by over 70 per cent, with further additions to the model range planned for 2006. New retail stores were opened in key markets during the year including Osaka, the brand's fourth freestanding store in Japan, and on Canton Road, Hong Kong. In September 2004 Alfred Dunhill acquired the business of its distributor in South Korea and now has six stores in the country. The number of boutiques increased by 16 per cent during the year, while key licences were signed for golfwear in China and South Korea and for eyewear globally. True to its motoring tradition, Alfred Dunhill continues to be actively involved in the Goodwood Festival of Speed, where it sponsors the exclusive Drivers' Club. The brand's long association with golf continues through the dunhill links championship played at St Andrews, Carnoustie and Kingsbarns in Scotland. This event teams the world's leading professional golfers with celebrity amateurs from the worlds of sport and screen.
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